Helvetica on Wheels

Association can be deeply ingrained. Think corporate, think business, and if you’re design-oriented, you’ll see all kinds of words floating above your head, twirling on their axes in a simple, smooth font devoid of pizzazz or personality. What I tend to see are the actual words.

It’s clear that language is a living thing powerful enough to reshape how we speak, read, and write. I appreciate that and allow for some wiggle room. Although I refuse to use disrespect as a verb (we all have our standards), the words nauseated and nauseating are used interchangeably without any twitch of the eye, and that’s fine by me. Such judgment calls depend on how conservative you choose to be. Although irregardless is a word, if your aim is to be taken seriously, you cannot use it; people will question your integrity, your level of education, your hygiene, and the ability to maintain relationships.

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